Sou Hu Cai Jing·2025-10-11 07:28Core Viewpoint - JD Finance has officially transformed from Jiexin Consumer Finance to JD Consumer Finance, marking a significant step in its strategic expansion in the consumer finance sector with the appointment of Li Bo as chairman [1][5]. Group 1: Leadership and Management - Li Bo, born in 1975, has over 20 years of experience in the financial industry and previously served as the deputy branch manager of ICBC in Hunan Province. He joined JD Group in March 2021 and has held key positions in financial technology [3]. - The approval of Li Bo's appointment as chairman by the Tianjin Financial Supervision Administration signifies a new leadership era for JD Consumer Finance [1][5]. Group 2: Company Background and Strategic Moves - JD Consumer Finance, established in 2010, was one of the first four pilot consumer finance companies. JD Group acquired a 65% stake in Jiexin Consumer Finance in December 2024, becoming the controlling shareholder [3][5]. - Following the name change, JD Consumer Finance has solidified its independent identity and further enhanced JD's strategic landscape in consumer finance [5]. Group 3: Operational Plans and Focus Areas - JD Consumer Finance plans to establish a team of around 200 people in Tianjin to build an operation center, data center, risk control center, and research center. The company aims to focus on high-quality development, consumer support, financial ecosystem construction, and regional industrial chain collaboration [5]. - The company intends to leverage its consumer finance license to enhance the regional consumption environment and support the development of Tianjin as an international consumption center [5]. Group 4: Collaboration and Partnerships - JD Consumer Finance has begun testing offline consumer credit services in Tianjin, integrating into the JD ecosystem. Consumers can use the JD App for interest-free installment payments at JD malls [6]. - The company has disclosed a list of five internet loan partners and three post-loan partners, including companies associated with major internet platforms and JD Group subsidiaries [8][10][13].