降价反被骂，大疆到底做错了什么？

Core Viewpoint - DJI unexpectedly announced a significant price drop for its products, including the popular Pocket 3, ahead of the Double Eleven shopping festival, leading to widespread consumer dissatisfaction and backlash on social media [1][4][24]. Group 1: Price Drop Details - The price reduction for the DJI Pocket 3 is unprecedented, with the standard version dropping from 3499 yuan to 2799 yuan, a decrease of 700 yuan, and the all-in-one package dropping by 900 yuan to 3599 yuan [8][11]. - This price drop occurred shortly after many consumers purchased the product, leading to feelings of being "screwed over" by the sudden discount [14][24]. Group 2: Consumer Reactions - Consumers expressed their anger on social media platforms, with many demanding refunds and sharing their negative experiences regarding the price drop [4][18]. - The dissatisfaction was particularly pronounced among those who had recently purchased the Pocket 3 and were unable to benefit from the price drop due to different return policies between online and offline purchases [16][19]. Group 3: Market Context and Strategy - The price drop is seen as a strategic move by DJI to clear inventory in anticipation of the upcoming Pocket 4 release and to establish a competitive barrier against rival brands like OPPO and vivo, which are planning to launch similar products [41][45]. - DJI's decision to lower prices, despite the potential backlash, reflects a calculated risk to attract new customers while sacrificing some loyalty from existing users [48][49].