别让「黑公关」成了车企的「难关」

Core Insights - The automotive industry is facing a significant issue with "black public relations" (black PR), which has evolved from simple online manipulation to a more sophisticated and organized approach over the past decade [1][2] - Companies are compelled to allocate approximately 10% or more of their budgets annually to counteract these malicious tactics, which can mislead public perception and damage brand reputation [1] Group 1: Nature of Black PR - Black PR tactics are characterized by the coordinated and premeditated dissemination of similar negative information across multiple accounts, creating a misleading narrative [1] - The impact of black PR extends beyond individual companies, threatening the competitive ecosystem of the entire automotive industry and potentially hindering national industrial strategies [1] Group 2: Government and Industry Response - A recent initiative by six government departments aims to combat the black PR phenomenon, particularly focusing on the misuse of generative AI to fabricate false information and manipulate public opinion [1] - The automotive industry must collaborate with platforms and the public to establish a comprehensive governance framework to address the challenges posed by black PR [2] Group 3: Responsibilities of Stakeholders - Online platforms are urged to enhance monitoring and control of online manipulation, recognizing this as a fundamental responsibility rather than an imposed obligation [2] - Automotive companies should improve communication with platforms to address misinformation promptly and effectively, while also empowering consumers to act as defenders of truth [2]