娃小宗官号0内容涨粉6000，宗馥莉大量申请新商标，宗泽后：水军害了她，已无法回头

Core Viewpoint - The resignation of Zong Fuli from her positions at Wahaha Group and the appointment of Xu Simin as the new general manager highlight ongoing internal turmoil within the company, while Zong Fuli is shifting her focus to her new brand "Wawa Xiaozong" due to compliance issues with the Wahaha trademark [2][4][7]. Group 1: Resignation and Management Changes - Zong Fuli resigned from her roles as legal representative, director, and chairman of Wahaha Group on September 12, confirmed by company insiders [2]. - Xu Simin has been appointed as the new general manager of Wahaha Group, leaving the chairman position vacant [2]. - Zong Fuli's uncle expressed concerns about the impact of public opinion on her decisions, suggesting that external pressures have influenced her career path [2]. Group 2: New Brand Development - Zong Fuli plans to launch her new brand "Wawa Xiaozong" starting in 2026, with the first product being a sugar-free tea priced at 4 yuan [4][5]. - The "Wawa Xiaozong" brand has already applied for numerous trademarks across various categories, indicating a broad market strategy [8][9]. - The shift to "Wawa Xiaozong" is seen as a continuation of Zong Fuli's strategy to modernize and appeal to younger consumers, despite the competitive landscape in the sugar-free tea market [7][8]. Group 3: Market Competition and Challenges - The sugar-free tea market is highly competitive, with established brands like Nongfu Spring and Coca-Cola already present [7]. - Analysts suggest that Zong Fuli may underestimate the challenges of entering a saturated market, where brand recognition and consumer loyalty take time to build [8][11]. - The success of "Wawa Xiaozong" will depend on securing distributors and achieving sales turnover, which may be difficult given past tensions with distributors [11].