《中华人民共和国反不正当竞争法》发布！自10月15日起施行

Core Points - The "Anti-Unfair Competition Law of the People's Republic of China" has been revised and will take effect on October 15, 2025 [2][33] - The law aims to promote healthy development of the socialist market economy, encourage fair competition, and protect the legitimate rights and interests of operators and consumers [4][5] Summary by Sections General Principles - The law establishes principles of voluntary, equality, fairness, and integrity for operators in their production and business activities [4] - Unfair competition behaviors are defined as actions that disrupt market order and harm the legitimate rights of other operators or consumers [4][6] Unfair Competition Behaviors - Operators are prohibited from engaging in confusion behaviors that mislead consumers into believing products are from another operator [12] - Bribery to gain trading opportunities or competitive advantages is strictly forbidden [13][14] - False or misleading commercial promotions are not allowed, including organizing fake transactions or evaluations [19] - Infringement of trade secrets through improper means is prohibited [16][17] Investigation of Unfair Competition - Supervisory departments can conduct investigations into suspected unfair competition behaviors, including inspections and inquiries [22][23] - Any unit or individual has the right to report suspected unfair competition, and the supervisory department must handle reports promptly [20][24] Legal Responsibilities - Operators violating the law must bear civil liability for damages caused to others [25][26] - Penalties for various violations include fines, confiscation of illegal gains, and potential revocation of business licenses [27][28][29] - The law outlines specific penalties for different types of violations, including severe penalties for serious offenses [30][31] Miscellaneous - The law applies to unfair competition behaviors conducted outside of China that disrupt market order within the country [32] - The law will officially come into effect on October 15, 2025 [33]