上海房子32万一平遭疯抢！中国豪宅成全球资本洼地，海外人买居多

Core Insights - The recent sales performance of luxury properties in Shanghai has reshaped perceptions of housing prices, with significant demand from both domestic and international buyers [1][6][17] Sales Performance - The luxury project Kerry Jinling Huating in Huangpu District sold 120 units in one day, generating a sales revenue of 9.843 billion [3] - A standout unit of 865.49 square meters sold for a record price of 32.68 million per square meter, totaling 283 million, setting a new benchmark for new home prices in Shanghai [4][6] Buyer Demographics - Among the 227 buyers, there are not only domestic entrepreneurs and financial executives but also many with overseas asset proof, indicating a diverse buyer base [6][15] - The total deposit from these buyers reached at least 1.8 billion, equivalent to the annual sales of an average residential community in suburban Shanghai [6] Global Price Comparison - When compared to luxury properties in global cities like New York, London, and Tokyo, Shanghai's luxury market is still considered a "price gap," making it attractive for global capital [8][10] - For instance, the average property price in Mayfair, UK, is around 32.5 million RMB, while similar properties in Shanghai are significantly lower [10][12] Market Segmentation - There is a stark contrast between the luxury and ordinary residential markets in Shanghai, with luxury properties experiencing rapid sales while ordinary homes face slower demand [17][24] - The average price for new homes in Shanghai is approximately 65,000 per square meter, with second-hand homes averaging between 40,000 to 50,000 per square meter [24][29] Buyer Motivations - Global buyers are not only attracted by lower prices but also by the long-term potential of core Chinese assets, viewing Shanghai's luxury properties as a hedge against inflation and a stable investment [13][41] - The luxury market is characterized by buyers focusing on location scarcity and asset preservation, while ordinary homebuyers prioritize affordability and practical considerations [31][33] Policy Impact - Recent policy changes in Shanghai, such as the "Six Policies," have optimized regulations around purchasing, financing, and taxation, boosting buyer confidence in the luxury market [45][47] - Developers are catering to high-net-worth individuals by offering customized luxury features, enhancing the appeal of their properties [47] Urban Development Balance - Shanghai is striving to balance the attraction of high-end luxury properties with the need for affordable housing options for ordinary citizens, ensuring a healthy urban development [52][54]