小照片撬动大市场,99元解锁“穿越时空”体验,文旅经济被它盘活了
Hua Xia Shi Bao·2025-10-11 09:07

Core Insights - The rise of affordable cultural photography services, starting from 99 yuan, has created a multi-billion industry that enhances the cultural tourism experience in China [1][2][4] - The trend reflects a shift in consumer preferences, particularly among Generation Z, who favor immersive experiences over traditional sightseeing [5][6] Group 1: Industry Growth - The cultural photography service industry is rapidly expanding, with services available at low prices, making it accessible to a broader audience [1][5] - The industry not only provides photography services but also stimulates related sectors such as makeup, fashion, and hospitality, contributing to a multi-billion yuan market [1][4] Group 2: Consumer Behavior - Tourists are increasingly seeking unique, culturally immersive experiences, as evidenced by the popularity of themed photography in historical and scenic locations [2][3] - The pricing strategy of 99 yuan to 299 yuan significantly lowers the barrier for participation, appealing to a wide demographic [5][6] Group 3: Cultural Impact - Cultural photography is revitalizing lesser-known tourist destinations by attracting visitors and promoting local heritage [6][7] - The integration of local cultural elements into photography services enhances the authenticity of the experience, fostering a deeper connection between tourists and the destination [7]