旅游消费双破亿！看四川宣汉如何燃爆“双节”

Core Insights - The article highlights the significant increase in tourism and consumer spending in Xuanhan County during the "Double Festival" period, showcasing a vibrant economic recovery and cultural engagement [1][9]. Tourism and Economic Growth - During the "Double Festival," Xuanhan County received 1.086 million visitors, generating a total tourism revenue of 450 million yuan, marking year-on-year increases of 31.2% and 23.4% respectively [1]. - The total retail sales of consumer goods reached 816 million yuan, reflecting a year-on-year growth of 10.2% [1]. Cultural Events and Engagement - The "An Yi Sichuan·Ba Shi Xuanhan" concert series attracted nearly 100,000 attendees and significantly boosted local business, with surrounding merchants experiencing a threefold increase in revenue [3]. - The concert featured six well-known artists and garnered over 1 billion views on Douyin, demonstrating the effective conversion of online engagement into offline economic activity [3]. Sports and Community Involvement - The "Chuan Super Night" event drew large crowds, with 420 seats filled and local food vendors reporting sales exceeding 500,000 yuan in a single day [5][6]. - The event included various promotional activities, enhancing the synergy between sports and tourism, and encouraging local participation [6]. Promotional Activities and Consumer Incentives - Xuanhan County launched the "Golden Autumn Promotion" campaign, offering discounts and cashback incentives, which resulted in a total sales volume of 34.1 million yuan through various promotional channels [9]. - The county organized diverse activities, including a giant mooncake sharing event and various cultural performances, to attract family-oriented visitors and enhance community spirit [8].