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宗馥莉叔叔推出「娃小智」对打「娃小宗」!招商人员:配方和娃哈哈一模一样
Bei Jing Shang Bao·2025-10-11 09:25

Core Viewpoint - The recent developments in the Wahaha brand, particularly the launch of "Wah Xiaozhi" by Zong Zehou, indicate a competitive shift within the Zong family, following Zong Fuli's resignation from Wahaha [1][12]. Group 1: Brand Development - "Wah Xiaozhi" held a national招商会 (investment promotion meeting) in Hangzhou on October 10, where a minimum purchase of 100,000 yuan was required to obtain exclusive distribution rights in the region [1]. - The product line of "Wah Xiaozhi" includes AD calcium milk, mineral water, coconut water, and eight-treasure porridge, with a pricing strategy aimed at being lower than Wahaha's [6]. - As of now, "Wah Xiaozhi" has signed contracts with 153 clients, primarily in Zhejiang, with some in Hunan and Guizhou, focusing on chain supermarkets and large distribution clients [6]. Group 2: Company Structure - Wah Xiaozhi Food (Hangzhou) Co., Ltd. was established in 2025 and is primarily engaged in wholesale activities, with Zong Zehou as the actual controller [6]. - Zong Zehou holds 80% of the voting rights and a total shareholding ratio of 33.211% in the company [7][8]. Group 3: Family Dynamics - Zong Zehou, one of the early founders of Wahaha and Zong Qinghou's younger brother, returned to China after over 20 years in the United States [11]. - Following Zong Fuli's second resignation, Zong Zehou commented on the challenges faced by her, suggesting that external pressures have contributed to her difficulties, while also reflecting on the cultural understanding necessary for leadership [12].