徒步之城河源：“走”活民宿经济｜粤动21城

Core Insights - The article emphasizes the integration of outdoor sports, tourism, and local culture in Heyuan, which is leveraging its natural resources to boost the local economy through the development of a "hiking city" concept [2][3][10]. Economic Impact - Heyuan has seen a significant increase in tourism, with 143.89 million visitors during the recent National Day and Mid-Autumn Festival holidays, generating a revenue of 13.54 billion yuan, marking a year-on-year growth of 12.85% [8]. - The local hiking activities attract 20,000 to 30,000 participants weekly, contributing to stable daily consumption [2][3]. Development of Accommodation - The rise in hiking tourism has led to the growth of the local homestay industry, with over 500 homestays established by the end of 2024, accommodating 362,900 visitors annually and generating over 100 million yuan in revenue [6][9]. - The integration of homestays with hiking experiences enhances the appeal for outdoor enthusiasts seeking immersive nature experiences [9][10]. Government Initiatives - The Heyuan government has implemented the "Heyuan City National Fitness Implementation Plan (2021-2025)", promoting outdoor sports as a city brand and planning various sports events to attract visitors [4][5]. - National policies are also supporting the outdoor sports industry, aiming for a total scale of over 3 trillion yuan by 2025, highlighting the sector's growth potential [5]. Cultural Integration - The hiking routes in Heyuan are designed to connect natural landscapes with cultural experiences, allowing visitors to engage with local heritage while enjoying outdoor activities [10][11]. - The local government is focusing on creating a comprehensive experience that combines ecological sightseeing, rural leisure, and cultural engagement through the development of "outdoor + agricultural tourism" routes [10].