Core Insights - The Saudi e-commerce market is projected to reshape the global business landscape with an annual growth rate of 20% by 2025, creating a market valued at over $700 billion, with TikTok Shop emerging as a key platform for cross-border sellers to penetrate the Middle Eastern market [1][16]. Group 1: Policy Incentives - TikTok has significantly relaxed its entry policies for Saudi Arabia, allowing individual creators to open stores through the "Creator Certification Program" without complex documentation, and providing new accounts with a basic exposure traffic package for the first 30 days [3]. - The platform has implemented a flow allocation policy that increases exposure by 20% for specific categories such as beauty, home, and technology, benefiting cross-border shopping, particularly during Ramadan promotions [4]. - Financial support is available throughout the product lifecycle, with brands able to enter the market with zero deposit and utilize creator funds to enhance content production [5]. Group 2: Consumer Behavior - The 18-35 age group constitutes over 60% of the Saudi population, with a 92% internet penetration rate and 85% of shopping done via mobile, indicating a strong acceptance of short videos and live streaming [6]. - Major shopping events like Ramadan and White Friday drive significant traffic, with Ramadan accounting for 40% of annual GMV, and specific promotional strategies leading to substantial sales increases [12]. Group 3: Operational Strategies - Localized content creation is essential to avoid cultural pitfalls and resonate with Saudi consumers [11]. - A comprehensive influencer strategy is necessary, covering all levels from mid-tier to top-tier influencers to maximize reach and engagement [11]. - Compliance with logistics regulations, including local return solutions, is critical to mitigate risks associated with cross-border e-commerce [11]. Group 4: Future Trends - The e-commerce landscape in Saudi Arabia is expected to evolve with interactive video formats and AR filter shopping becoming new growth points, alongside the introduction of AI tools for content creation [18]. - Emerging markets like Saudi Arabia will continue to benefit from relaxed flow distribution rules, contrasting with stricter quality standards in developed markets [18]. - Technological advancements, such as AI applications in e-commerce, are anticipated to enhance efficiency and improve customer engagement metrics [18].
2025 沙特电商新风口：TikTok 小店流量扶持解读
Sou Hu Cai Jing·2025-10-11 09:30