讲故事、卖周边、造痛城，演唱会走向IP展销会

Core Insights - Concerts are becoming a crucial venue for artists to extend the value of their IP, transforming from mere performances into immersive experiences that enhance fan engagement and cultural consumption [1][2][3] Group 1: IP Development and Fan Engagement - Artists are increasingly using concerts as a platform to create IP images that connect with fans, leveraging the concert format to build narratives and enhance their brand [2][3] - The competition in the concert market is leading to a shift where artists are not just performers but co-creators of their concert IP, providing core concepts and narratives that enhance the audience's experience [3][10] - Successful examples include Hua Chenyu's "Mars Concert" and Wang Sulong's "Roman City," both of which have developed unique IPs that create immersive experiences for fans [5][7] Group 2: Emotional and Commercial Aspects of IP - Many artists have developed their IPs into commercial products, with at least ten artists, including Jay Chou and Mayday, creating their own IP images that serve as emotional links to fans [11][18] - The emotional connection to IP is significant, with fans willing to pay a premium for merchandise and actively participating in the co-creation of these IPs [17][19] - The rise of emotional consumption trends has led to increased demand for cultural and creative products associated with artist IPs, further driving commercial opportunities [17][18] Group 3: Integration with Urban Tourism - Concerts are influencing urban tourism, with cities transforming into "pain cities" that reflect the emotional experiences of fans, enhancing the overall city image and commercial potential [21][22] - Successful integration examples include Mayday's concert in Beijing, which turned the city into a themed experience, and Jay Chou's collaborations with various brands and events to enhance urban tourism [22][25] - The establishment of fan trains and themed events further solidifies the connection between concerts and urban experiences, creating lasting memories for attendees [27][28]