宗馥莉自立：股权僵局未破，娃哈哈权力游戏争议中转折

Core Viewpoint - The resignation of Zong Fuli from Wahaha Group raises questions about the company's future direction and her new venture with the brand "Wah Xiaozong" [2][3][4] Group 1: Resignation Details - Zong Fuli officially resigned from her positions at Wahaha Group on September 12, 2024, after a brief tenure as the leader [2] - Her resignation was confirmed by Wahaha Group's staff and followed the necessary procedures through the shareholders' meeting and board of directors [2] - Zong Fuli's leadership began after the death of her father, Zong Qinghou, in February 2024, and she faced numerous challenges during her time [2][5] Group 2: Market Reactions and Future Plans - Zong Fuli's departure sparked significant online discussion, with speculation about her future plans, including the establishment of her own brand "Wah Xiaozong" [3][4] - A notice regarding the compliance of the "Wahaha" brand was leaked, indicating a shift to the new brand starting in the 2026 sales year [3] - Zong Fuli has founded Hongsheng Beverage Group, which is now associated with the new brand [3][4] Group 3: Company Changes and Challenges - Several Wahaha Group's affiliated companies have changed their names to include "Hongsheng," indicating a broader rebranding effort [4] - Zong Fuli's resignation is seen as a pivotal moment, allowing her to focus on her new ventures while facing challenges in market cultivation and channel development [4][5] - The company has been undergoing significant internal changes, including a restructuring of its distribution network and production lines [6] Group 4: Internal Conflicts and Market Position - Wahaha Group is currently facing internal conflicts, including shareholder disputes and legal issues with employees [5][6] - The company has been criticized for lacking new hit products in a highly competitive beverage market, where rivals are aggressively pursuing market share [7][8] - Zong Fuli's leadership had previously shown promise, with the company achieving sales figures comparable to its peak in 2014, but the competitive landscape remains challenging [7][8]