Sora的“阳谋”：用分钱模式，破解AI版权的死结

Core Insights - OpenAI launched its most powerful video generation model, Sora 2.0, which achieved over one million downloads within five days, surpassing the initial speed of ChatGPT [1] - The rapid adoption of Sora 2.0 has reignited long-standing concerns regarding AI copyright issues, particularly as users began generating fan videos using well-known intellectual properties (IPs) [2][3] - In response to the backlash, major Hollywood agencies and companies like Disney are pressuring OpenAI to take responsibility for copyright infringement, leading to a strategic shift in Sora's operational policies [3][4] Legal Context - The controversy surrounding Sora 2.0 stems from the "opt-out" mechanism that allowed the generation of copyrighted content unless explicitly requested to be removed by the copyright holders, which has been criticized for potentially leading to systemic infringement [4][8] - OpenAI's new "opt-in" policy, announced by CEO Sam Altman, aims to establish a revenue-sharing model with copyright holders, marking a significant shift in the relationship between AI companies and IP owners [4][21] - The legal challenges faced by AI companies include the legitimacy of using copyrighted works for training AI models and the risk of generating content that closely resembles existing copyrighted works [9][10][13] Business Model Implications - The new revenue-sharing model proposed by OpenAI seeks to redefine user-generated content as interactive fan creations, providing copyright holders with more control over their IPs and potential revenue streams [18][19] - This model is compared to YouTube's copyright revenue-sharing system, which could incentivize more creative content while offering copyright holders new monetization opportunities [19][22] - However, the implementation of this model faces challenges, including the complexity of tracking and attributing copyright elements in generated content, as well as the need for a clear and fair pricing structure for IP licensing [20][23] Industry Outlook - The shift from litigation to collaboration between AI companies and copyright holders reflects a broader trend in the industry, where the focus is on finding mutually beneficial solutions to copyright disputes [5][21] - The ongoing debate over AI-generated content and copyright distribution highlights the need for updated legal frameworks and standards to address the unique challenges posed by generative AI technologies [22][23] - OpenAI's approach signals a potential transition for the AI industry from unregulated growth to a more structured licensing phase, emphasizing the importance of innovative institutional designs to navigate the complexities of copyright in the AI era [23]