BRIGHT DAIRY(SH:600597) Xin Lang Cai Jing·2025-10-11 10:58Core Viewpoint - The event highlights the deep connection between Bright Dairy and the competitive spirit of sports, particularly through its sponsorship of the Shanghai Rolex Masters, showcasing the brand's commitment to excellence and innovation in the dairy industry [1][23]. Group 1: Event Overview - The 2025 Shanghai Rolex Masters takes place from September 29 to October 12, featuring Bright Dairy as a key sponsor since 2018, emphasizing its role in promoting "fresh vitality" during the event [1]. - The brand day event on October 10 included notable figures such as volleyball coach Lang Ping and tennis player Zhang Zhizhen, reinforcing the brand's commitment to sports and nutrition [1][3]. Group 2: Brand Engagement - Zhang Zhizhen, a local tennis star, expressed pride in his long-standing relationship with Bright Dairy, highlighting the brand's support for his athletic journey since 2023 [4]. - The event featured awards for distributors and consumers, showcasing the emotional connections and trust built over time between Bright Dairy and its partners [7]. Group 3: Interactive Experiences - The brand day included interactive experiences such as a tennis challenge and a photo booth, enhancing audience engagement and promoting the brand's mission of "innovative living and shared health" [16][18]. - Special limited-edition products were introduced, including a unique packaging design for Bright Dairy's fresh milk, appealing to both sports fans and consumers [21]. Group 4: Future Commitment - Bright Dairy aims to continue supporting athletes and promoting its brand values of excellence and self-improvement, aspiring to be the best dairy company in China [23].