3 6 Ke·2025-10-11 11:04Group 1 - The core viewpoint of the articles highlights the innovation in the dairy industry, focusing on health technology and targeted nutritional solutions to meet summer dietary needs [2] - Major dairy brands such as Mengniu, Yili, and San Yuan are leveraging biotechnological breakthroughs to address specific consumer pain points, such as children's immunity and digestive sensitivity [2] - The report indicates a shift from homogeneous nutritional offerings to precise health management, driven by technological advancements and unique processing methods [2] Group 2 - The scarcity attributes of specialty ingredients are reshaping their value, with brands like Zespri and Hu Jihua enhancing product appeal through health claims and cultural connections [3] - Zespri is positioning its products as "healthy luxury symbols" by utilizing unique varieties and premium packaging, while Hu Jihua emphasizes traditional craftsmanship to differentiate its peanut oil [3] - Brands like Coca-Cola and Yibao are effectively tapping into basic consumer needs, transforming their products into emotional and experiential offerings [3] Group 3 - The report outlines a comprehensive index evaluation system developed by Shiyan Index, which includes various consumption trend reports across multiple industries [4] - The index aims to objectively present trends in consumer behavior, assisting brands and industries in tracking market dynamics and enhancing competitive strength [4]