“聪明人才不走,在中国赢了才是真的赢了”
Guan Cha Zhe Wang·2025-10-11 11:35

Core Insights - The article emphasizes the necessity for foreign traditional automakers to remain in the Chinese market to compete effectively against local brands, which are rapidly expanding globally [1][6] - It highlights that withdrawing from China could pose significant risks, as companies that have engaged with local competitors will gain valuable experience for future global competition [2][6] Industry Dynamics - The competitive landscape in China has shifted dramatically, with international brands' market share in light vehicles dropping from over 60% in 2020 to approximately 35% by 2024, as local brands capture the remaining market [6] - The rise of local Chinese automakers is attributed to their access to cutting-edge technology and a robust domestic ecosystem, including major players in battery manufacturing and technology [6] Strategic Adjustments - Companies like Nissan and General Motors initially struggled to compete in China but have since adapted by collaborating with local partners to develop vehicles tailored for Chinese consumers [5] - The speed of product development has significantly increased, with some companies launching new products in under 20 months, a stark contrast to the previous multi-year timelines [5] Global Expansion - Chinese automakers are beginning to expand their presence globally, targeting markets in Europe, South America, Southeast Asia, and potentially the U.S. [7][8] - The article suggests that Western automakers cannot avoid direct competition with Chinese brands, which have evolved from being students to teachers in the automotive industry [10] Future Outlook - The concept of "In China for China" is expected to evolve into "In China for the World," indicating a strategic shift where products developed in China will cater to global markets [5] - The article concludes that traditional automakers must continue to fight in the Chinese market to enhance their competitiveness worldwide [10]