Core Insights - The combination of the National Day and Mid-Autumn Festival resulted in an 8-day "Golden Week," significantly boosting consumer activity across the country [1][2] - During this holiday period, domestic travel reached 888 million trips, an increase of 123 million trips compared to the 7-day National Day holiday in 2024 [2] - Total domestic travel expenditure amounted to 809 billion yuan, up by 108.19 billion yuan from the previous year [2] Travel and Tourism - The Ministry of Culture and Tourism reported a stable overall performance in the cultural and tourism market, with diverse cultural and tourism products and services being offered [2] - Popular tourist destinations saw a surge in visitors, with innovative exhibitions and activities enhancing the experience [2] - The "cultural tourism + instant delivery" model has revitalized travel experiences, with significant increases in delivery volumes in popular cities [6] Instant Delivery Services - The average daily delivery volume for beverages increased by 168% during the holiday, reflecting heightened demand for shopping and dining [3][5] - Instant delivery services, particularly through platforms like SF Express, have become essential for meeting consumer needs during the holiday, with significant growth in delivery volumes for various categories [5][6] - The "1-to-1 urgent delivery" service saw a more than fivefold increase in volume, catering to the demand for holiday gifts and food items [7][8] Market Trends - The integration of instant delivery with cultural tourism is expected to enhance consumer experiences and drive further growth in the sector [10] - The holiday period demonstrated the diverse value of instant delivery services, from popular attractions to niche destinations, contributing to the holiday economy [10]
“1对1急送”礼赠服务受青睐，顺丰同城独享专送中秋单量同比增超5倍