张一鸣盯上社交，抖音要起飞了

Core Insights - Zhang Yiming's persistent focus on social features within Douyin reflects a long-standing ambition to penetrate the social networking space despite previous failures [2][10] - Douyin has recently upgraded its "Daily" feature to enhance its social attributes, including new creation entry points and time-limited posting options [2][4] - The introduction of features such as aggregated browsing, multi-expression likes, and viewing history aims to improve user interaction and social connectivity [7][10] Douyin's Social Feature Enhancements - The "Daily" module has been revamped with a new creation entry that simplifies content posting, making it more accessible for users [2][4] - Users can now choose display durations for their posts, catering to both immediate sharing and longer-term memory retention [4] - Additional functionalities like aggregated browsing allow friends to view recent updates in one go, while multi-expression likes enhance emotional engagement [7][10] Competitive Landscape - Douyin's social strategy mirrors that of Kuaishou, which has also introduced a similar feature called "Saying," designed for familiar dynamic sharing [13][17] - Both platforms are attempting to strengthen their social attributes to enhance user retention and engagement, addressing the limitations of their current interaction models [20][21] Challenges and Market Position - The dominance of WeChat in the social space presents a significant challenge for Douyin and Kuaishou, as WeChat has established a strong user base and integrated services that create high switching costs [22][23] - Douyin and Kuaishou must overcome the perception of being primarily entertainment platforms to effectively compete in the social networking domain [22][23]