大疆降价风波后续:退补政策不统一,有门店自掏腰包补偿
2 1 Shi Ji Jing Ji Bao Dao·2025-10-11 12:14

Core Viewpoint - DJI's recent price reduction has led to inconsistencies in refund policies across different sales channels, causing confusion and dissatisfaction among consumers [1][2][3] Group 1: Refund Policy Inconsistencies - Online refund policies vary significantly, with some consumers successfully obtaining refunds or compensation for price differences despite the stated "7-day price protection" policy [2][3] - Offline consumers face challenges in obtaining refunds, with some stores refusing to process requests for price differences on activated products, leading to alternative compensation offers such as accessories [3] Group 2: Company Response and Market Strategy - DJI has not issued a unified statement regarding the refund policies, leaving individual stores to manage compensation at their own expense [1][3] - The price cuts are speculated to be driven by the upcoming release of new products and increased competition from major brands like Xiaomi, OPPO, and VIVO, prompting DJI to lower prices to maintain market share [4]