Core Insights - The article highlights a significant shift in consumer behavior in China's dining scene, with a marked preference for street food and night markets over traditional restaurants and chains [3][4][6][39] - This trend is attributed to a growing desire for authenticity and trust in food preparation, as consumers seek a more personal and visible dining experience [10][12][21][26] Group 1: Consumer Behavior - During the recent National Day holiday, night-time dining orders increased by 112% year-on-year, with local snacks seeing a staggering 165% rise [4] - Search volumes for terms like "night market," "barbecue," and "local snacks" doubled on platforms like Dazhong Dianping, indicating a shift in consumer interest towards these informal dining options [5] - Many consumers are opting for street food experiences, which they perceive as more genuine and trustworthy compared to the sterile environment of chain restaurants [8][10][12] Group 2: Trust and Authenticity - The article argues that the current trend is not merely a sign of "consumption downgrade," but rather an "upgrade in trust," as people seek meals that feel safe and authentic [10][11][21] - The rise of "pre-prepared dishes" has led to consumer skepticism, prompting a demand for transparency in food preparation [16][18][20] - Consumers prefer to see the cooking process and interact with vendors, which fosters a sense of trust that is often lacking in standardized chain dining [23][26][39] Group 3: Market Dynamics - Traditional restaurants are experiencing a decline in foot traffic, with many operators reporting that while customer numbers are high, they are not ordering full meals [6][39] - Street vendors and small shops thrive on personal connections and customer familiarity, often relying on instinct rather than data analytics to retain customers [27][28][30] - The article emphasizes that the future of China's dining industry should not be a battle between chains and street vendors, but rather a coexistence that combines the strengths of both [40][42][43]
这个假期，烟火小店反杀连锁餐饮
3 6 Ke·2025-10-11 12:19