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10月新车卷到飞起,小鹏强势破局、比亚迪战略收缩
3 6 Ke·2025-10-11 12:24

Core Viewpoint - The automotive market in October is highlighted by the release of the 400th batch of new vehicle applications by the Ministry of Industry and Information Technology, showcasing a competitive landscape between new and traditional players, with diverse technological approaches emerging [1] Group 1: New Energy Vehicle Developments - Xpeng Motors is aggressively expanding its product lineup with the P7+ and G6 range-extended versions, marking a dual strategy of "pure electric + range extension" [2][16] - The P7+ and G6 models feature a 1.5T range extender with peak power of 110kW, and motor power of 180kW and 218kW respectively, indicating a strong push towards practical solutions for consumer range anxiety [2][16] - Tesla's Model Y long-range version is set to offer an expected range of over 800km, filling a gap in the market between existing models and reinforcing its dominance in the 250,000 to 300,000 yuan pure electric SUV segment [6][16] Group 2: Traditional Automakers' Responses - Audi's new A6L model, built on the PPC platform, aims to capture the younger market with a length of 5142mm and a 200kW 2.0T engine, indicating a shift towards electrification and smart technology [8][16] - Volkswagen's ID.7 targets the 200,000 yuan pure electric market with a single motor power of 170kW, showing a strategic response to previous market challenges [10][16] Group 3: Market Trends and Strategic Shifts - The new vehicle application directory reveals a trend where most plug-in hybrid and range-extended models now exceed 100km in pure electric range, a significant shift from previous lower standards [25][31] - The recent policy changes from the Ministry of Finance and the State Taxation Administration mandate that from 2026, plug-in hybrids and range-extended vehicles must have a pure electric range of at least 100km to qualify for tax exemptions, pushing manufacturers to enhance their offerings [26][31] - The competitive landscape is shifting from price wars to value wars, with companies needing to balance performance, intelligence, cost, and consumer experience to remain competitive [31][32]