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运营经理的核心竞争力是什么?从执行到战略的进阶指南
Sou Hu Cai Jing·2025-10-11 12:45

Core Insights - The role of operations managers has evolved beyond traditional tasks, becoming essential for driving growth and innovation in a rapidly changing business environment [1] - The most critical skill for operations managers is "data-driven decision-making," which allows them to transition from intuition-based approaches to evidence-based strategies [3] Importance of Data-Driven Decision-Making - Operations encompass various aspects such as user growth, event planning, process optimization, and cost control, making data reliance crucial for effective decision-making [4] - Without data support, operations can be ineffective, as highlighted by the analogy of dancing in the dark, where actions may be beautiful but lack impact [4] Phased Approach to Enhancing Data-Driven Decision-Making Skills - Stage 1: Foundation (0-1 year) - Focus on developing data awareness, identifying issues through data analysis, quantifying results, and predicting trends [5][6] - Stage 2: Intermediate (1-3 years) - Transition from execution to analysis, enhancing analytical depth to support decision-making [8] - Stage 3: Advanced (3-5 years) - Aim to become a team leader, using data capabilities for strategic planning and influencing business direction [9][10] Certification Recommendations - Obtaining certifications, such as the CDA Data Analyst, serves as an "accelerator" for career growth, providing structured learning and enhancing credibility in the job market [12][14] - The CDA certification is particularly relevant in the context of big data and AI, making it a valuable asset for operations managers [16][18] Summary of Learning Path - The growth of operations managers is a long-term journey, with data-driven decision-making as a core competency, complemented by soft skills like communication and leadership [20] - The CDA course integrates AI and big data case studies, emphasizing practical applications in real business scenarios [21]