东方爱情果再传捷报！从化荔枝入选国家级农业品牌精品培育计划

Core Insights - The Guangdong lychee, known as the "Eastern Love Fruit," has been recognized in the 2025 Agricultural Brand Boutique Cultivation Plan, with Conghua lychee being the only lychee brand included [1] - The plan aims to cultivate agricultural brands that reflect specific natural and cultural environments, with a total of 94 regional public brands selected, highlighting the significance of Conghua's agricultural output [1] Group 1: Agricultural Brand Development - The plan includes six brands from Guangdong, making it the province with the highest number of selected brands, showcasing the region's agricultural strength [1] - Conghua District is the largest lychee production area in Guangzhou, with over 300,000 acres dedicated to lychee cultivation and a total production of 73,500 tons this year, marking a historical high [1] Group 2: Quality and Innovation in Lychee Production - Conghua has focused on cultivating and promoting high-quality late-maturing lychee varieties, collaborating with South China Agricultural University to develop over 20 new premium varieties [2] - The area has completed nearly 50,000 acres of lychee grafting, with over 60% of the varieties being high-quality, extending the lychee harvest period to mid-August, the longest in the province [2] Group 3: Technological Advancements - The lychee industry in Conghua is adopting smart technology for digital and precise farming, including drones for health inspections and robots for identifying growth and pest issues [2] - The AI-driven solutions are expected to reduce farmers' technical consultation costs by over 50% [2] Group 4: Brand Influence and Market Expansion - The "Eastern Love Fruit" brand enhances market recognition and emotional value for Conghua lychee, with its launch at the 21st China (Shenzhen) International Cultural Industry Fair [4] - The brand aims to address the international market's lack of branding for lychee, achieving a procurement intention of 15,000 tons on its launch day, with 5,000 tons directed for export to Southeast Asia and North America [4] Group 5: Cultural and Strategic Significance - The brand's development is part of a strategic response to enhance Guangdong's global fruit discourse, transforming lychee from a tropical fruit to an Eastern cultural symbol [5] - The brand's promotion includes various media and cultural activities, creating a multi-layered communication matrix to enhance its global presence [5]