湖南衡阳：城文农旅“组合拳”激活双节消费新动能

Core Insights - The article highlights the successful integration of cultural and tourism sectors in Hengyang's Zhengxiang District, which has led to a significant increase in both visitor numbers and consumer spending during the National Day holiday [1] Group 1: Market Activation - During the holiday, the Yumu Mountain scenic area received 110,000 visitors, marking a 5.6% year-on-year increase, showcasing the effectiveness of cultural tourism initiatives [1] - The district's strategy focuses on a comprehensive approach to tourism, emphasizing the integration of various business models to enhance market vitality [1] Group 2: Cultural and Economic Integration - The Zhengxiang District promotes deep collaboration between scenic areas and commercial zones, creating immersive consumer experiences [3] - New pathways over 3,800 meters long connect 18 cultural landmarks at Yumu Mountain, enhancing visitor engagement with local heritage [3] - The "Craftsmanship and Heritage: New Life of Intangible Cultural Heritage" exhibition features various local art forms, attracting numerous visitors through diverse cultural experiences [3] Group 3: Diverse Consumer Experiences - Museums in the area host a series of activities focused on intangible cultural heritage, providing visitors with varied experiences [4] - The district's commercial areas have transformed into vibrant cultural performance venues, hosting events like the Starlight Singing Party and traditional performances, which drive consumer engagement [4] Group 4: Service Enhancement - The district has organized a special food festival to promote local cuisine, integrating food with tourism and commerce for a comprehensive visitor experience [5] - Accommodation options around scenic areas have been upgraded, with themed inns and leisure farms catering to overnight guests, enhancing the overall visitor experience [8] - The local tourism bureau actively provides updated travel routes and activity guides to ensure a seamless experience for tourists, focusing on comfort and satisfaction [8]