贝壳“电话营销，扰一赔百”承诺多城上线，推动新居住服务行业健康发展

Core Viewpoint - The company Beike is implementing a "compensation for disturbance" policy in response to consumer concerns about intrusive telemarketing in the real estate brokerage sector, aiming to enhance service quality and protect personal information [1][2][4]. Group 1: Policy Implementation - Starting in 2024, Beike will enforce a "100 yuan compensation for unsolicited calls" policy, prohibiting agents from making marketing calls without consumer consent [1][2]. - The policy has been launched in cities such as Wuhan, Xi'an, Chengdu, Shenzhen, and Hangzhou, covering nearly 5,000 stores and 70,000 agents [1][2]. - The initiative has been integrated into Beike and Lianjia apps, allowing users to report violations easily, thus increasing transparency and user engagement [2]. Group 2: Industry Response and Support - Local authorities and industry associations have shown support for the initiative, recognizing it as a positive response to consumer pain points and a demonstration of corporate responsibility [3]. - The initiative has set a good example for other real estate agencies, encouraging broader participation to enhance service quality across the industry [3]. Group 3: Execution and Impact - Beike has established strict internal monitoring and rapid response processes to ensure effective execution of the compensation policy, achieving a 100% fulfillment rate for complaints [4]. - The policy has shifted the industry's marketing approach from aggressive outreach to a model based on trust and respect for customer preferences, enhancing the professional sense of agents and customer experience [4][5]. - Beike plans to expand the initiative to additional cities, including Zhengzhou, Jinan, Shenyang, Dalian, and Kunming, aiming for widespread adoption within the industry [4]. Group 4: Strategic Upgrade - The "compensation for disturbance" policy is part of Beike's broader strategic upgrade, which includes a comprehensive service guarantee system that emphasizes real source authenticity, transaction security, and privacy protection [5]. - The initiative is seen as a critical component of Beike's commitment to consumer welfare and a step towards fostering positive interactions among users, platforms, and practitioners in the real estate sector [5].