Sou Hu Cai Jing·2025-10-11 13:53Core Insights - Taobao Flash Sale is launching significant promotions for the "Double 11" shopping festival, including 50% off for 88VIP users and over 10 million free meal red packets available [1][3] Group 1: Promotions and User Engagement - From October 15 to November 14, 88VIP users can access two 50% off red packets daily in the Flash Sale channel, with additional discounts during the "Double 11" period [3] - Users can search for "Flash Sale Double 11" to access the event page and have daily opportunities to win free meal red packets [3] Group 2: Growth and Performance - Since its launch in April, Taobao Flash Sale has seen rapid growth, with a reported 25% year-on-year increase in monthly active consumers on the Taobao app as of August [3][4] - In July alone, 395 non-food brand merchants achieved over 1 million in monthly transactions through Taobao Flash Sale, with 66 brands surpassing 10 million [4] Group 3: Brand Integration and Future Projections - As of September, 260 brand flagship stores, including Midea and Annersha, have integrated into Taobao Flash Sale, covering various categories such as electronics, beauty, and outdoor sports [4] - Alibaba's Q2 earnings call indicated that integrating offline brand stores into Taobao Flash Sale will enhance the shopping experience, with an expected transaction growth of 1 trillion over the next three years [4]