从“雷布斯”到“雷不退”，为何越来越多人不喜欢雷军？

Core Viewpoint - The reputation of Xiaomi and its founder Lei Jun has significantly declined, transitioning from a marketing genius to a target of public criticism due to perceived false advertising and customer dissatisfaction [1][2]. Group 1: Company Reputation and Market Position - Xiaomi's marketing strategy, which has remained unchanged for over a decade, is now being scrutinized as the company expands into multiple high-stakes markets, including smartphones, home appliances, and automobiles [2][5]. - The company's aggressive pricing and marketing tactics have led to resentment from competitors and consumers alike, particularly as Xiaomi enters the automotive sector, where it is competing for high-end market share [5][6]. Group 2: Product Issues and Customer Sentiment - Recent incidents, such as a tragic car accident involving Xiaomi's smart driving technology, have turned the company's selling points into liabilities, raising concerns about safety and accountability [10]. - Customers have expressed frustration over perceived discrepancies between advertised features and actual product performance, leading to a significant backlash against the brand [10][11]. Group 3: Leadership and Corporate Philosophy - The contrasting leadership styles of Lei Jun and Huawei's Ren Zhengfei highlight a fundamental difference in corporate philosophy, with Xiaomi focusing on speed and marketing rather than user experience and product quality [15]. - The need for Xiaomi to undergo a "value upgrade" is emphasized, suggesting that the company must move beyond superficial marketing tactics to regain consumer trust and credibility [17].