Sou Hu Cai Jing·2025-10-11 15:20Core Insights - Haikou's Business Bureau has implemented a dual-driven model of "policy subsidies + cultural experiences" to stimulate consumption during the recent National Day and Mid-Autumn Festival holidays, effectively enhancing market vitality and leveraging the benefits of Hainan's free trade port policies [1][3]. Group 1: Consumption Promotion Activities - The "Haikou Qiong Cuisine & Old Dad Tea Food Festival" attracted over 150 local restaurant representatives and engaged citizens and tourists, creating a vibrant atmosphere [3]. - During the event, 158 Qiong cuisine restaurants and 35 Old Dad Tea shops offered diverse promotional activities, boosting demand for banquet reservations from October to December and for the upcoming Spring Festival [5]. - The Haikou Business Bureau distributed 3.5 million yuan in dining vouchers, which significantly increased restaurant visit frequency during the holidays [8]. Group 2: Economic Impact - The dining voucher initiative served as a key driver for revenue growth among participating businesses, with some restaurants experiencing sales increases of up to 85% [10]. - The total expected sales from the "old-for-new" campaign reached approximately 9.18 million yuan, with significant transactions in both the automotive and home appliance sectors [15]. Group 3: Cultural and Tourism Integration - The integration of "duty-free + cultural tourism" was highlighted through various events, such as the "Art Duty-Free Exhibition" and special packages combining shopping and experiences [17]. - Over 160 themed activities were launched across more than 20 key commercial districts, enhancing the shopping experience and attracting new brands to the region [19]. Group 4: Nightlife and Consumer Engagement - Haikou ranked fourth in the "Top Ten Nightlife Cities" during the National Day holiday, showcasing its vibrant consumer atmosphere [26]. - Various nighttime activities, including heritage markets and live performances, were organized to extend daytime consumption into a full-time experience [23].