泰国商业部力推“网红经济” 内容创作赋能本土品牌

Core Insights - The Thai Ministry of Commerce is promoting the "influencer economy" to empower local brands through content creation [1] Group 1: Industry Development - The Trade Development Department is collaborating with the Thai Influencer Association to discuss sustainable development directions for the influencer industry [1] - The Thai Influencer Association is working with the Consumer Protection Committee to establish professional ethical standards to enhance the industry's level [1] - There are over 3 million people engaged in influencer-related work across Thailand, indicating strong growth in the profession [1] Group 2: Training and Market Expansion - The association has organized various training programs covering product promotion, public relations, content creation, and influencer marketing courses [1] - Efforts are being made to expand international market opportunities for Thai influencers [1] Group 3: Strategic Recommendations - Recommendations include selecting influencers whose content aligns with product positioning and prioritizing the use of "micro-influencers" for cost-effective and targeted outreach [1] - Influencers are encouraged to adjust their content strategies based on platform algorithms, adopting a "3 contents and 1 live broadcast" format to increase online exposure and market reach [1]