META Stock Target Raised to $900 by Citizens, Citing Strong AI-Driven Growth

Core Insights - Meta Platforms, Inc. is recognized as a significant player in the AI sector, with analysts highlighting its potential for growth driven by artificial intelligence [1][2] - The company has launched Business AI, a new tool designed to enhance business operations by answering queries, recommending products, and facilitating sales transactions [2] - Early adopters of Business AI are experiencing improved conversion rates and higher average order values due to enhanced upselling capabilities [3] Business Impact - AI is improving various aspects of Meta's business, including content recommendation models, which are being updated to enhance recency and relevance [3] - Brands utilizing AI-driven insights are better equipped to address customer concerns prior to purchase, leading to more effective marketing strategies [3] Analyst Ratings - Citizens analyst has reiterated a Market Outperform rating for Meta with a price target of $900.00, emphasizing the role of AI in boosting advertiser returns and sustaining strong spending [1]