宗馥莉放下娃哈哈，“娃小宗”能撑起一片天吗？

Core Viewpoint - Wahaha is undergoing significant internal changes, including the introduction of a new brand "Wah Xiaozong" starting from the 2026 sales year, coinciding with the resignation of Zong Fuli from her positions within the company. This transformation is influenced by trademark compliance issues, resistance to reform, and family conflicts [1][3]. Group 1: Internal Changes and Leadership - Zong Fuli's resignation is closely linked to trademark usage non-compliance, as the company's ownership structure requires unanimous consent from all shareholders for trademark use. Her attempt to transfer Wahaha resources to Hongsheng Group without paying trademark fees led to a halt in 387 core trademark transfer applications [1][3]. - During her tenure, Zong Fuli implemented reforms focused on standardization, process optimization, and digitalization, contrasting sharply with the management style of her predecessor, Zong Qinghou. These changes included restructuring the organization and adjusting the dealer system, which caused dissatisfaction among Zong Qinghou's former subordinates [3][4]. Group 2: Family Conflicts and Legal Issues - Zong Fuli is embroiled in family disputes regarding the ownership of a $2.1 billion offshore trust, with the Hong Kong High Court freezing the asset and rejecting her appeal. Additionally, there are ongoing claims from non-marital family members for a share of Wahaha Group's 29.4% equity, complicating the situation further [3][4]. - The employee stockholding committee is also facing legal challenges due to lawsuits from former employees, which have delayed the completion of necessary business changes [3]. Group 3: Financial Performance and Market Position - Despite the leadership changes, Wahaha's financial performance remains strong, with a 53% year-on-year increase in net sales revenue for 2024, marking the highest growth rate in history. The first quarter of 2025 also saw sales growth maintained at over 30%, with the company retaining its market share leadership in the dairy beverage and instant porridge sectors [3][4]. Group 4: New Brand Strategy and Challenges - The new brand "Wah Xiaozong" will grant Zong Fuli full decision-making authority, potentially enhancing decision-making efficiency. The brand aims to penetrate the rapidly growing sugar-free tea market, which has significant growth potential in China compared to Japan [4]. - However, the transition to "Wah Xiaozong" presents challenges, including the need to balance legal compliance, market acceptance, and emotional connection with consumers. The success of the new brand will depend on Zong Fuli's ability to navigate these complexities while maintaining Wahaha's traditional values [5].