潮汕小城假期出行需求破纪录

Core Insights - The Mid-Autumn Festival in Guangdong's Jieyang has become a significant cultural event, attracting tourists to experience traditional customs like the tower-burning ceremony, which has evolved from a local entertainment activity to a major tourist attraction [2][3][4] Cultural Significance - The tower-burning ceremony, rooted in the region's history, serves as a ritual for blessings and has been celebrated since the late Yuan Dynasty, showcasing the rich cultural heritage of the Chaoshan area [2][3] - The event has gained popularity among younger generations, who are increasingly interested in traditional culture and actively participate in its promotion [6][7] Economic Impact - During the recent holiday period, Jieyang welcomed approximately 1.82 million visitors, marking a 10.15% increase compared to the previous year, with overnight visitors rising by 33.66% [2][6] - The local government has recognized the potential of cultural tourism, launching 89 intangible cultural heritage activities during the holiday to enhance visitor experiences [6][7] Tourism Development - The rise of cultural tourism in Chaoshan is attributed to young people's desire to explore local traditions rather than just visiting popular tourist spots, alongside the influence of social media in promoting these events [6][7] - The completion of the ancient city renovation project has further boosted tourism, with over 500,000 visitors recorded in the first five days of the holiday [7]