十分钟再谈预制菜出海：从肯德基、麦当劳，到中华美食的世界叙事

Core Insights - The article discusses the global expansion of Chinese prepared dishes, likening it to the successful global presence of fast-food chains like McDonald's and KFC, emphasizing the importance of standardization and consumer expectations in this process [1][4][10]. Industry Overview - The Chinese prepared food industry has over 30 years of development, gaining momentum in recent years due to changing consumer demographics and preferences, particularly among younger and older populations [9]. - Companies like Hengxing Group and Guolian Foods are successfully exporting Chinese prepared dishes to markets in Europe, the Middle East, Australia, and New Zealand, showcasing the potential for Chinese cuisine on a global scale [9][10]. Consumer Behavior - The success of fast-food chains in China has shifted consumer expectations towards industrialized food services, where consistency and predictability are prioritized over traditional cooking methods [3][4]. - Consumers expect quick, clean, and nutritious meals from fast-food outlets, which contrasts with their expectations of freshly cooked meals in traditional Chinese restaurants [5][8]. Key Strategies for Global Expansion - The article identifies four key strategies for the global success of Chinese prepared dishes: localization, standardization, supply chain integration, and storytelling [11][12][13][14]. - Localization involves adapting dishes to suit local tastes, while standardization ensures consistent quality across different regions [12][13]. - Establishing local supply chains not only reduces costs but also facilitates cultural integration [14]. - Storytelling enhances the emotional connection consumers have with the food, making it more relatable and memorable [15]. Future Outlook - The article envisions a future where Chinese prepared dishes coexist with fast-food giants, contributing to a diverse global food ecosystem [16]. - It highlights the potential for shared factory models and efficient supply chains to facilitate the internationalization of Chinese cuisine [15][16]. - The cultural significance of food as a medium for soft power is emphasized, suggesting that Chinese prepared dishes can transcend borders and foster cultural understanding [17][18].