赵崇甫：来伊份的跨界困局，缺乏战略定力的零食巨头

Core Insights - The company is exhibiting contradictory actions in its capital operations, such as providing financial support to franchisees while facing significant cash flow pressures [3][4] - The strategic direction of the company appears unclear, as it has attempted various expansions into different markets without establishing a solid strategic focus [5][10] - The company is experiencing a decline in net profit despite an increase in revenue, indicating underlying issues in its business model [8][9] Financial Operations - The company has provided several million yuan in financial assistance to franchisees, marking the second such instance within six months [3] - There is a notable decrease in cash flow, with monetary funds significantly declining year-on-year [3] - The controlling shareholder has been frequently reducing their stake, raising concerns about the management's commitment to the company's strategy [3][4] Strategic Direction - The company has shifted its focus multiple times, from a previous ambitious plan to expand to thousands of stores to a more recent push into community retail [5][6] - The lack of a clear strategic positioning has led to a failure in expanding its store count, with a reduction in total stores observed [5][10] - The company is attempting aggressive expansion into community retail, but the profitability of its partners poses a significant challenge [6] Business Model Challenges - The company is caught in a cycle of increasing revenue without corresponding profit growth, highlighting flaws in its business model [8] - The rapid growth of the franchise business has negatively impacted overall gross margins, while food safety issues have harmed the brand's reputation [8][9] - The need for the company to explore new markets may indicate a loss of competitiveness in its core business [8][10] Strategic Recommendations - The company is advised to refocus on its core snack products rather than pursuing every market trend [11][12] - Emphasizing product quality, enhancing store experiences, and optimizing supply chain efficiency are critical for the company's recovery [11][12] - The immediate priority should be to determine what not to pursue, rather than merely seeking new opportunities [12]