倍耐力在华深耕二十年，成中意合作典范，计划继续投资

Core Insights - Pirelli celebrated its 20th anniversary in China, marking a significant milestone in its industrial presence in the country [3][5] - The company has established a strong foundation for future growth through collaboration with local governments, industry partners, and communities [5][9] - Pirelli's commitment to innovation is evident in its development of the Cyber™ tire technology, which integrates hardware and software for enhanced vehicle performance [9][11] Company Overview - Pirelli, a 153-year-old Italian tire manufacturer, has been operating in China since 2005, establishing a joint venture with Lu Tong Tire Co., Ltd [5][11] - The company has invested in a research and development center in Jining, which collaborates closely with its Milan headquarters and other global R&D centers [5][11] - Pirelli's production capacity in China includes approximately 15 million passenger car tires and 2 million motorcycle tires, with over 90% being high-value products [11][13] Market Position - Pirelli's sales in China accounted for 11% of its global total in 2024, reflecting strong growth driven by high-tech products and brand influence from F1 racing [9][11] - The company operates over 3,000 retail outlets in China, enhancing its market reach and customer engagement [9][11] - Pirelli's factories in China adhere to high sustainability standards, with recognition from local environmental authorities [13] Strategic Importance - China is identified as a key market for Pirelli, with plans for continued investment and expansion in the region [13] - The collaboration with Chinese automotive manufacturers is crucial for driving industry innovation and enhancing product offerings [7][9]