Core Viewpoint - The resignation of Zong Fuli as the chairman of Wahaha Group marks a significant shift in the company's governance structure, influenced by legal disputes, trademark issues, and family equity relations, which have created internal resistance to reforms initiated during her tenure [2][3][6]. Group 1: Governance and Leadership Changes - Zong Fuli submitted her resignation on September 12, 2023, after serving as chairman for just over a year, indicating instability in leadership [2]. - The governance structure of Wahaha Group is characterized by a lack of controlling interest from the Zong family, with the largest shareholder being a state-owned entity holding 46% [6][7]. - The internal governance challenges have been exacerbated by ongoing family trust disputes and legal investigations involving key executives [3][6]. Group 2: Financial Performance - Despite the leadership changes, Wahaha Group reported a 53% year-on-year increase in beverage sales revenue in 2024, setting a historical record [2]. - The positive financial performance continued into the first quarter of 2025, reflecting stable operational results during Zong Fuli's leadership [2]. Group 3: Reform Initiatives and Internal Resistance - Zong Fuli implemented several reforms aimed at modernizing the management system, including standardizing processes and optimizing the distributor structure, which led to increased efficiency but also internal pushback [8][9]. - The rapid pace of these reforms created friction within the organization, resulting in decreased operational efficiency and confusion over roles [8][9]. Group 4: Brand and Trademark Issues - The trademark rights for the "Wahaha" brand are held by the group, requiring unanimous consent from all shareholders for any changes, complicating Zong Fuli's ability to independently manage the brand [11][12]. - Plans are underway to transition to a new brand, "Wawa Xiaozong," starting in the 2026 sales year, as a strategy to navigate trademark disputes [11][12]. Group 5: Future Outlook - The future direction of Wahaha Group remains uncertain, particularly regarding the potential for professional management and the independence of the Hongsheng system [4][11]. - The company faces challenges in balancing shareholder interests and maintaining brand integrity while pursuing a professional governance model [14].
宗馥莉出局，一场接班剧本如何演变成治理失衡
3 6 Ke·2025-10-12 04:10