Core Insights - The new brand "Wawa Xiaozhi" was launched by Zong Zehou, the uncle of Zong Fuli, featuring a diverse product line including AD calcium milk, mineral water, coconut water, and eight-treasure porridge, with pricing lower than that of Wahaha [1][3] - A national招商会 (investment promotion meeting) was held on October 10 in Hangzhou, where exclusive distribution rights were offered to those purchasing over 100,000 yuan worth of products [1] - As of now, "Wawa Xiaozhi" has signed contracts with 153 clients, primarily in Zhejiang, with some in Hunan and Guizhou, focusing on chain supermarkets and large distribution clients [1] Company Overview - "Wawa Xiaozhi Food (Hangzhou) Co., Ltd." was established in 2025 and is primarily engaged in wholesale activities, with Zong Zehou identified as the actual controller of the company [3] - The brand "Wawa Xiaozhi" was introduced this year to coincide with the launch of "Wawa Xiaozong" by Zong Fuli, indicating a strategic alignment in brand development [3][6] Market Positioning - The brand "Zong Shifu," launched last year, will gradually be phased out as "Wawa Xiaozhi" becomes the main focus for future projects [6] - There is speculation that "Wawa Xiaozhi" is intended to compete with "Wawa Xiaozong," although the招商人员 (investment promotion personnel) clarified that the brands are independently developed [6]
宗泽后推出“娃小智”品牌:已经签约153家经销商
Sou Hu Cai Jing·2025-10-12 06:11