对话巴比食品创始人、董事长刘会平：以标准化破局早餐行业痛点

Core Insights - The article highlights the journey of Baba Food from a small shop in Shanghai to a leading breakfast chain with nearly 6,000 stores and a market capitalization exceeding 5 billion yuan, emphasizing the founder's principles of "altruism" and "adaptability" as key drivers of success [2][3]. Company Development - Baba Food was founded in 2003 and went public in October 2020, showcasing its growth and industry value during the "14th Five-Year Plan" period [2]. - The company has maintained a steady expansion strategy, aiming to open 1,000 new stores annually while ensuring quality and supply chain capabilities are in place before launching new locations [4][5]. Business Strategy - The core strategy focuses on "fresh and delicious food," with a commitment to a 24-hour freshness process from ingredient sourcing to in-store preparation [4]. - Future expansion plans include a mix of small stores in first-tier cities and dining establishments in lower-tier markets, with a target of reaching 10,000 stores [5]. Mergers and Acquisitions - Baba Food has engaged in strategic acquisitions of brands like "Zheng Quan Wei," "Qing Lu," and "Hao Li Ke," focusing on supply chain empowerment and brand collaboration rather than merely increasing store numbers [6][7]. - The company aims to enhance the overall efficiency and competitiveness of the breakfast industry by addressing common issues such as food safety and operational efficiency through consolidation [6]. Shareholder Returns - Over the past five years, Baba Food has distributed a total of 476 million yuan in cash dividends and repurchased shares worth 119 million yuan, reflecting a commitment to shareholder value [8]. - The company plans to maintain a stable dividend policy and increase the dividend rate based on operational performance, with a projected dividend of 192 million yuan for 2024 [8]. Future Vision - Baba Food's long-term goal is to become a world-class restaurant and food industrial enterprise, focusing on innovation and digital transformation to enhance production efficiency [9]. - The company aims to act as a "integrator and promoter" within the industry, sharing best practices in food safety and efficiency to elevate the entire breakfast sector [9].