宗馥莉与娃哈哈的“大乱斗”

Core Viewpoint - The resignation of Zong Fuli from her positions at Wahaha Group marks a significant shift in the company's leadership and strategy, indicating her intention to focus on her new brand "Wah Xiaozong" while raising concerns about the future of Wahaha Group amidst internal conflicts and external competition [1][2][3]. Group 1: Leadership Changes - Zong Fuli has stepped down as chairman and general manager of Wahaha Group, marking her second resignation since the passing of founder Zong Qinghou [1]. - The new general manager appointed is Xu Simin, previously the legal department head of Hongsheng Group [5]. - Zong Fuli's departure is seen as a move to distance herself from Wahaha Group and concentrate on her independent brand, Wah Xiaozong [5]. Group 2: Internal Conflicts - Zong Fuli's tenure has been marked by significant management changes, including the replacement of senior executives and the transfer of distributors and sales operations to her controlled Hongsheng Group [2][3]. - Internal disputes have arisen, including legal actions from Zong Qinghou's children regarding inheritance issues and employee grievances related to restructuring [3]. - The restructuring efforts have led to a perception of weakened influence of the Zong family within Wahaha Group [2][3]. Group 3: Market Impact - The shift in management and strategy has prompted other brands, such as "Hu Xiaowa" and "Wah Xiaozhi," to emerge, potentially competing directly with Wahaha [6]. - The new brands are positioning themselves to offer lower prices and challenge Wahaha's market presence, indicating a fragmentation of the brand's influence [6]. - The competitive landscape is expected to intensify as new brands continue to emerge, potentially diminishing Wahaha's brand equity [6].