Guangdong Xinbao Electrical Appliances (SZ:002705) Di Yi Cai Jing·2025-10-12 10:12Core Insights - Despite fluctuating tariff rates in the US over the past six months, Chinese small appliance exporters are actively seeking ways to adapt to the situation [2][3][4] - Many small and medium-sized enterprises (SMEs) are reconsidering plans to establish factories overseas, particularly in Southeast Asia, due to rising costs and insufficient local infrastructure [2][4] - Leading companies in the appliance industry have already established overseas operations to mitigate external uncertainties [5] Group 1: Company Strategies - Companies like Letu Electric have paused plans to set up factories in Southeast Asia, citing concerns over labor costs and energy reliability [2] - The monthly salary for workers in Malaysia has increased by 7%-8% in the past six months, making manufacturing costs there approximately 15% higher than in China [2] - New Bao, a leading small appliance exporter, has successfully established a factory in Indonesia, reporting significant export growth [5] Group 2: Market Dynamics - The proportion of US customers for many SMEs is relatively low, leading to a cautious approach towards overseas factory establishment [4] - In Ningbo, only about 20 out of over 3,000 appliance companies are considering overseas factories as a response to tariff impacts [4] - The overall export value of various small appliances from China has seen a decline, particularly in kitchen appliances to the US market [5] Group 3: Industry Trends - There is a growing trend among upstream component suppliers in China to follow their clients abroad, although local supply chains in regions like Mexico are not yet fully developed [3] - Industry experts suggest that innovation and market diversification are crucial for SMEs to navigate the complex trade environment [5]