【活力中国调研行】湖北天门：服装电商带火一座城

Group 1 - The core viewpoint is that the clothing e-commerce industry in Tianmen, Hubei, has experienced rapid growth, selling over 600 million pieces of clothing with a transaction volume exceeding 50 billion yuan and an average annual growth rate of 92% [1] - The clothing e-commerce transaction volume in Tianmen increased from 7 billion yuan in 2021 to 51.3 billion yuan in 2024, with over 30% year-on-year growth in the first half of this year [5] - The local clothing e-commerce market has reached 7,000 entities, with daily cross-border e-commerce shipments of 600,000 pieces covering over 150 countries and regions [7] Group 2 - The booming industry has directly created 160,000 local jobs, contributing to a net increase in the local population for two consecutive years [9] - Tianmen has implemented four special policies with 17 measures to attract tens of thousands of people engaged in the clothing industry to return and start businesses [7] - The integration of IoT technology in production lines allows real-time transmission of over 200 production parameters to the cloud, enhancing operational efficiency [7]