国际金价涨了，国内金店为啥不跟？真相在这儿

Core Insights - The gold price fluctuations in China are significant, with different brands offering varying prices for gold jewelry, leading to confusion among consumers [1][3][4] - The pricing strategies of gold retailers are influenced by multiple factors, including international gold prices, exchange rates, taxes, inventory levels, and sales strategies [4][5] - Consumers are advised to consider both the gold price per gram and additional costs such as craftsmanship fees when purchasing gold jewelry [6][7] Pricing Discrepancies - Different gold retailers have widely varying prices, with some brands like 周生生 lowering prices while others like 老凤祥 increase theirs, creating a disparity that can amount to thousands of yuan for larger purchases [1][3] - The price differences are attributed to factors such as brand value, location costs, and operational expenses, with wholesale sources like 水贝 offering lower prices due to fewer intermediaries [1][4] Market Dynamics - The international gold price is currently over $4,000 per ounce, yet domestic prices do not always reflect this increase due to local market conditions and retailer strategies [4][5] - The volatility of gold prices is influenced by external factors such as the US dollar, geopolitical events, and economic data, making it challenging for consumers to predict price movements [3][4] Consumer Guidance - Consumers are encouraged to act quickly when purchasing gold, especially for significant events like weddings or gifts, rather than waiting for the lowest price [3][6] - When buying gold, it is essential to differentiate between items priced by weight and those with a fixed price, as the latter may include higher craftsmanship fees that do not contribute to the item's resale value [6][7]