Group 1 - A small eatery in Zhengzhou named "The Meaning of Life" gained popularity due to its unique name and transparent operations but has now closed temporarily, stating it will reopen when the hype subsides [1] - The owner expressed a desire to avoid being labeled a "internet celebrity store" and hopes customers can enjoy a genuine meal, reflecting a broader trend of individuals feeling overwhelmed by sudden fame [3] - The phenomenon of internet celebrities has significantly altered the rules of engagement in the market, allowing individuals and products to achieve rapid recognition and consumer engagement [3] Group 2 - The rise of internet celebrities has led to substantial economic impacts, with reports indicating that a popular hairdresser's surge in fame generated over 30 million yuan in local consumption within a month, contributing 180 million yuan to the city's economy [3] - Leveraging internet fame is increasingly viewed as a vital strategy for individuals and products to gain visibility and for local tourism to thrive, highlighting the benefits of internet development [3]
锐评｜爆红小店主动歇业，拒绝流量未尝不是一种清醒
Sou Hu Cai Jing·2025-10-12 15:03