Zeta Global Draws Canaccord Upgrade Following Marigold Deal, Outlook Reaffirmed

Core Insights - Zeta Global Holdings Corp. has been one of the top-performing mid-cap tech stocks over the past three years, driven by consistent revenue growth, expanding data assets, and increasing adoption of its AI-driven marketing cloud [1][2] - Canaccord Genuity has reiterated a Buy rating on Zeta and raised its price target from $28 to $30 following the announcement of Zeta's acquisition of Marigold, a marketing software provider [1][2] Financial Performance - The Marigold acquisition is expected to close by late Q4 2025 and is projected to contribute approximately $190 million in incremental annual revenue and $30–35 million in adjusted EBITDA once fully integrated [2] Competitive Advantage - Zeta Global possesses a competitive edge through its first-party data, an embedded customer data platform, and integrated omnichannel marketing tools, which help differentiate it in the competitive martech landscape [2][3]