Seneca House Advisors Dumps 35,000 Diageo (DEO) Shares in $3.5 Million Exit

Core Insights - Seneca House Advisors has completely exited its position in Diageo, selling 35,043 shares for approximately $3.53 million in Q3 2025, resulting in zero exposure to the company [1][2]. Company Overview - Diageo reported a total revenue of $20.25 billion and a net income of $2.35 billion for the trailing twelve months (TTM) [4]. - The company's dividend yield stands at 4.37%, with shares priced at $95.41 as of October 9, 2025 [4]. - Diageo has a diverse portfolio of alcoholic beverages, including brands like Johnnie Walker, Smirnoff, and Guinness, and operates in various international markets [5][6]. Market Performance - As of October 9, 2025, Diageo's shares have decreased by 29.08% over the past year, significantly underperforming the S&P 500 by 45.04 percentage points [3]. - The alcoholic beverage industry has faced challenges, with declining beer and wine sales and a reported decrease in alcohol consumption among Americans [9]. Industry Challenges - Diageo has been adversely affected by geopolitical factors and tariff policies, estimating a loss of around $150 million in profits due to tariffs on imports from Europe and the U.K. [7]. - The overall trend in the alcoholic beverage industry indicates a potential long-term shift in consumer behavior, which may require Diageo to adapt its strategies moving forward [9].