Apple Looks to Acquire Tech and Expertise From Prompt AI
AppleApple(US:AAPL) PYMNTS.com·2025-10-12 21:12

Core Insights - Apple is reportedly in late-stage talks to acquire talent and technology from computer vision startup Prompt AI, which is part of a broader trend among U.S. tech giants to employ "acquihires" for AI talent [2][5] Group 1: Acquisition Details - Prompt AI's leadership informed employees about the pending acquisition, with those not joining Apple facing reduced salaries and encouraged to apply for other roles [2] - Prompt AI's flagship app, Seemour, connects to home security cameras for detecting specific individuals, pets, and objects, but the company is shutting down the app due to struggles with its business model [3][4] Group 2: Competitive Landscape - Other potential buyers for Prompt AI included Elon Musk's companies, xAI and Neuralink, indicating strong interest in AI talent within the industry [3] - Apple's planned acquisition follows significant investments by other tech giants, such as Meta's $14.3 billion investment in Scale AI and Google's $2.4 billion deal for Windsurf's leadership [5] Group 3: Apple's AI Strategy - Apple is reportedly working on a ChatGPT-like app to enhance Siri, currently limited to internal testing, reflecting a cautious approach to AI deployment [6] - Recent product launches have emphasized hardware improvements over AI features, which may impact Apple's relevance in the AI space compared to competitors who are already deploying AI products at scale [7][8]