山东省邹城市召开“提振文旅消费 丰富文化供给”新闻发布会

Core Viewpoint - The government of Zoucheng City is actively promoting cultural and tourism consumption to enhance the quality of life for its residents and stimulate economic growth through various initiatives and projects [5][12]. Group 1: Enhancing Cultural Supply and Public Services - The city is focusing on enriching cultural product offerings and improving public service efficiency by developing cultural venues like libraries and museums into popular attractions [6]. - Initiatives include the establishment of a total branch system for cultural facilities to bridge the urban-rural public cultural service gap and the promotion of a smart library system [6]. Group 2: Promoting Cultural and Tourism Projects - Zoucheng City has successfully attracted the Hengli Mengzi Lake cultural tourism resort project, which aims to create a comprehensive tourism destination combining leisure, entertainment, and cultural experiences [7]. - The introduction of the Ford Off-Road Theme Park, the first of its kind in China, will offer various outdoor activities and experiences, enhancing the local tourism landscape [7]. Group 3: Creating New Cultural Scenes to Activate Consumption - The city plans to host over 120 unique events, including festivals and concerts, to stimulate consumer interest during holidays [8]. - The upcoming "Vast Starry Sky: Ignite Zoucheng" concert on November 22 is expected to boost local consumption and enhance the city's cultural offerings [8]. Group 4: Building an International Study Tour Brand - Zoucheng is developing the "Mengzi's Hometown: China's Confucian Town" study tour brand through a collaborative mechanism involving government, schools, and society [9]. - The city has established 32 study tour bases and designed 10 premium routes to enhance educational tourism [9]. Group 5: Economic Impact of Events and Activities - The city is leveraging the "concert economy" to stimulate cultural tourism consumption, with recent events attracting over 23,000 attendees and significantly boosting local economic activity [13]. - The "Zoucheng Gift Plan" aims to enhance the quality of services for large events, encouraging longer stays and increased spending by visitors [14]. Group 6: Future Development and Community Engagement - The Saint City Cultural Tourism Group is committed to integrating local cultural elements into events and enhancing the overall experience for attendees [17][18]. - The group plans to continue supporting local cultural and tourism initiatives, ensuring that events like the upcoming concert contribute to the city's cultural heritage and economic growth [19][25].