假日旅游“新”潮涌动（文旅新象）

Core Insights - The tourism industry in China has experienced a significant surge during the National Day and Mid-Autumn Festival holiday, with record highs in domestic travel, spending, and the number of travelers, reflecting a vibrant consumer market and the innovative development of the tourism sector [4][5][6] Group 1: Travel Trends - A notable trend during the holiday was the shift away from popular tourist destinations to lesser-known cities, leading to a rise in unique small towns like Jingdezhen, which saw a 15% increase in cultural tourism bookings compared to the previous year [5] - The demographic of travelers has shifted, with 50% of bookings in Jingdezhen made by individuals aged 20-30, indicating a younger audience's growing interest in cultural experiences [5] - Data from Douyin shows that accommodation orders in cities like Kaifeng, Tangshan, and Chengde increased by 157%, 147%, and 145% respectively during the holiday, highlighting the popularity of local experiences [5] Group 2: Service Enhancements - Shandong's Weihai has implemented a "Good Guest Weihai" initiative to enhance tourism services, which included over 50 staff members providing assistance and maintaining order during the holiday [6] - The integration of transportation infrastructure and social media platforms has contributed to the rise of tourism in smaller cities and county centers, marking a new highlight in the overall development of mass tourism [6] Group 3: Innovative Tourist Experiences - The emergence of immersive experiences in service areas, such as the Baiyin Naohai volcanic-themed service area, which offers educational and interactive activities related to geology and space exploration, is becoming a new attraction for travelers [7][8] - Service areas are evolving from mere rest stops to leisure destinations, featuring diverse offerings such as cultural performances, local cuisine, and unique shopping experiences [8] - In places like Linyi's Langya Ancient City, over 200 performances of traditional culture were held daily during the holiday, showcasing the growing demand for cultural engagement among tourists [9] Group 4: Diverse Offerings - The trend of deep participation and immersive experiences is revitalizing traditional tourist spots and fostering the development of new destination products, with examples including coffee tasting on cliffs and interactive exhibits in science museums [10] - The innovation in cultural tourism is leading to the emergence of new consumption scenarios that provide unique experiences for visitors, making each visit distinct and engaging [10]