建好“中国坞”，开启微短剧出海“下半场”（专家解读）

Core Insights - The Chinese creative industry is evolving through the innovation of micro-short dramas, merging physical scenes with advanced virtual functions, transforming entertainment into a vehicle for economic growth and global influence, coining the term "China Dock" [1] - The export journey of Chinese micro-short dramas is shifting from simple content output to an ecosystem co-construction model, marking a significant opportunity to tell Chinese stories globally [1] - The industry consensus is moving away from a reliance on "hit content" towards building a sustainable industrial ecosystem, which is the backdrop for the rise of the "China Dock" concept [1] Group 1: Industry Evolution - The previous model of "translation + traffic investment" has faced challenges such as rising customer acquisition costs, content homogenization, and cultural misunderstandings [1] - The transition from "self-production and self-marketing" to "diverse co-construction" is crucial for establishing a solid ecosystem for micro-short dramas' international expansion [1] Group 2: Content Strategy - Utilizing a "Chinese IP + localization" strategy is essential, focusing on narratives with global resonance and incorporating local actors and settings to enhance relatability [2] - Themes such as family ethics in Southeast Asia, magical realism in Latin America, and vampire legends in the West are identified as adaptable story frameworks [2] - The focus should shift from niche tropes to more universal themes like struggle and resistance, broadening the content boundaries [2] Group 3: Technological Empowerment - AI technology is enhancing scriptwriting, virtual production, translation, and algorithmic recommendations, significantly improving production and distribution efficiency [2] - Platforms like DramaBox are leveraging AI across various production stages, including script creation and scene design, to provide localized translation and adaptation suggestions [2] Group 4: Regulatory Framework - The establishment of legal protections and industry consensus is necessary to prevent platforms from merely copying domestic dramas with superficial localization, which harms the industry's reputation [3] - Collective initiatives are needed to clarify rules and protect copyrights, ensuring the sustainable development of the "China Dock" concept [3]